Product-Technology Roadmapping

This course combines roadmapping fundamentals with hands-on application, empowering you to bridge communication gaps, drive consensus and become a visionary leader in product and technology strategy. Through four interactive workshops, you’ll create a T-Plan roadmap tailored to a real-world example (from your workplace if appropriate), while mastering principles that are adaptable across industries. You’ll explore market, business, product and technology layers, learning to analyse and align them strategically. By the end of the course, you’ll have a custom roadmap and actionable techniques for real-world success.

• Module 1: Introduction to product-technology roadmapping
• Module 2: The roadmapping process
• Module 3: The market workshop
• Module 4: The product and technology workshops
• Module 5: The charting workshop
• Module 6: Customising and implementing roadmapping

By the end of the course you will be able to:

• describe the concept of the roadmapping framework to support strategy and innovation in an organisation
• recognise how roadmapping aligns strategic technology and commercial perspectives
• demonstrate how roadmapping can serve as an integrating platform for strategic management tools within the business
• analyse relationships across roadmap layers and the need for cross-business involvement in roadmapping
• construct a first-cut product-technology roadmap using a fast-start approach
• Assess how roadmapping applies to your own organisational or professional contexts.

On successful completion of the course, you’ll receive a certificate from the University of Cambridge, along with valuable Continuing Professional Development (CPD) points and a digital badge to display on your LinkedIn profile. These Cambridge credentials not only showcase your knowledge and expertise but also demonstrate your commitment to professional development – helping future-proof your career.

This course is designed for professionals across various roles and industries who are involved in shaping and executing product services and technology strategies.

• Product development teams: Ideal for product designers, technologists, R&D specialists, product development specialists and commercial specialists responsible for developing innovative products, their constituent systems and subsystems, and underpinning technologies and R&D, to ensure efforts are collaborative and aligned across functions and over time, so that customer needs are met and market targets are achieved.
• Product managers, technology managers and innovation managers: Perfect for professionals overseeing product lifecycles and associated technological and market innovation, enabling them to develop product roadmaps that help to improve and sustain the success of their product in the marketplace.
• Product portfolio managers and programme managers: Invaluable for professionals managing diverse product portfolios, complex projects or R&D programmes, helping them to clarify strategic direction, streamline effort and optimise resources across their portfolio or programmes.
• Innovation directors, VPs of innovation, manufacturing directors, VPs of manufacturing, and R&D directors: Great for senior leaders steering innovation and technology strategies, equipping them with roadmapping knowledge for collaborative and consensus-based decision-making that leads to lasting improvements in R&D, innovation and manufacturing.
• Chief Technology Officers (CTOs): Perfect for CTOs overseeing technology investment within their companies, helping them clarify the longer-term picture and make technology choices which align with current and future market needs and drive business growth.
• Sales and marketing roles: Ideal for marketing professionals who need to understand product and technology roadmaps, ensuring marketing strategies align with product development and market demands.
• Any stakeholder involved in product, service or technology roadmaps: Ideal for all professionals responsible for creating or using roadmaps in product development, technology strategy or service delivery.

Our flexible, online courses – delivered via a world-leading learning platform – reflect the University of Cambridge experience and values, with low learner-to-tutor ratios and academically rigorous standards.

Our online learning model is designed to help you advance your skills and specialise in emerging areas that address real-world challenges. We will help you build your network through an engaging and impactful learning journey that encourages collaboration with academics and fellow learners.

Courses are delivered in weekly modules, allowing you to plan your time effectively around existing commitments. There is an optional weekly live session, which is recorded for anyone who can’t attend. The assessment criteria will be presented to you at the start of the course, so you can approach your studies with confidence and motivation, knowing exactly what’s expected of you and how to meet those expectations.

Throughout your online learning experience with Cambridge Advance Online, you’ll have digital access to a dedicated course tutor, an expert in the field, who will help steer your learning and provide you with support and guidance every step of the way.

Level of English

• You’ll need a good level of spoken and written English to make the most of the course (we recommend English language proficiency equivalent to an IELTS score of 7).

Materials and equipment

• No specialist software or IT equipment required.
• Sufficient internet speed (2 Mbps up/down) for video streaming.
• See recommended browsers (opens in a new tab).

Access to Virtual Learning Environment
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You can ask for support from your employer to fund this learning as part of your professional development.

Our Employer Funding guide has practical tips and templates to help you feel more confident asking for funding.

If your employer is funding your course or programme, we have several payment options available, including bank transfer (BACs), credit or debit card, and PayPal.

You can request a quote or an invoice for your organisation via our online course booking form, which will include a payment date and next steps for completing your payment.